The concepts of customer experience and customer journeys are receiving increasing attention among B2B companies. But what do these concepts mean?
The concepts of customer experience and customer journeys are receiving increasing attention among B2B companies. But what do these concepts mean? When and how do customers actually experience before, during and after the purchase? How can a B2B company design a customer journey and positively influence the customer experience? And, how to ensure that customers maintain a positive attitude, even in times of crisis?
In order to arrive at these insights, our partner, the University of Twente (UT), is organising a symposium in which we will delve deeper into these concepts and what it means for B2B companies from different points of view. In collaboration with dRural, The Next Organization, STEM and ExplainI, the UT has found leading scientists from the Netherlands and abroad and CEO/managers of companies willing to share their knowledge in this area with you. The symposium has been set up in such a way that participants and speakers can talk to each other in between.
The symposium is moderated by Prof. dr. dr. Bart Nieuwenhuis.
After the symposium, it will be possible to attend the promotion ceremony of our partner Yasin Sahhar who will defend his thesis “Understanding & Managing Customer Experience in Practice”.
Learn more about the event here.
